Evolving a wellness brand from personal coaching to a bold, high-energy community experience.

The Challenge

Northside began as Northside Nutrition & Wellness, focused primarily on personal coaching and wellness support. As the business evolved into Northside Shakes & Teas, the branding needed to shift from calm and coaching-centered to something brighter, more energetic, and more visually recognizable for an in-person tea and shake business.

The Direction

The new direction focused on creating a brand that felt vibrant, approachable, and full of personality while still maintaining the supportive, community-centered foundation of the original business.

The Identity

The refreshed identity moved from soft Nordic-inspired tones and cozy wellness visuals into brighter colors, bolder contrast, playful menu design, and high-energy branding built for visibility both online and in person. The system was designed to support signage, menus, events, promotions, social media, and customer experience inside the club.

The Outcome

The rebrand helped reposition Northside as a more recognizable and engaging neighborhood wellness destination while supporting both product-focused growth and ongoing personal coaching services.