Frequently Asked Questions

I work primarily with small businesses that have outgrown their current branding. Your business is established. You know who you are and what you do. You just need your visual identity to catch up.
Usually, you already know. Your business has grown, but your current branding hasn't kept up. Maybe it's inconsistent, outdated, DIY, or simply doesn't feel like you anymore.
Your business grew. Your branding didn't. That's where I come in.
I'll review what you've sent and let you know whether the project sounds like a good fit and the general investment range. If we're in the same ballpark, we'll schedule a project call. From there, I'll put together your project scope, timeline, and proposal.

That depends on the business. A visual identity is the complete visual system people use to recognize your brand - not just a logo. After learning about your business and how your identity needs to work in the real world, I'll recommend the scope that makes sense for you.
Visual identity projects start at $1,500. Every project is custom-scoped based on the business and what the identity needs to accomplish, so you'll have a clear idea of the likely investment before we schedule a project call.
Website design isn't a core Giraffic Media service. My focus is visual identity.

VOICE is the process behind my work: Vision, Originality, Integration, Clarity, and Empowerment. It helps me understand what makes your business distinct and translate that into a cohesive visual identity that's unmistakably yours.