Fostering Kindness Through Storytelling

Brandi embarked on a heartfelt project to create a community focused on kindness, encompassing storytelling, practical acts of kindness, and resource sharing.

Process Overview

Vision: Brandi's vision was to establish an online community for sharing stories and resources that inspire kindness in everyday life and specific situations.

Originality: We highlighted the uniqueness of her concept, focusing on diverse acts of kindness and storytelling through 30-second videos.

Integration: The visual brand was a blend of bright colors, fun graphics, and inclusive imagery, mirroring the positive nature of her project. We developed cohesive collateral like flyers and social media graphics to align with her mission.

Clarity: Ensuring immediate clarity and understanding of her project, I designed the website with straightforward language and intuitive navigation.

Empowerment: The branding empowered Brandi's vision, leading to impressive growth, collaborations, featured artwork, and media attention.

Results and Impact

In just one year, Brandi's project saw significant growth, with over 150 stories shared, meaningful collaborations, and public recognition.

Client Testimonial

Brandi expressed deep gratitude for the branding process, which played a pivotal role in the success and expansion of her initiative.