Building a recognizable identity for a growing social media business.

The Challenge

Katja wanted branding that reflected both her creative personality and her growing social media business without blending into the typical agency aesthetic.

The Direction

We developed a playful but recognizable identity that combined her love of baking, vibrant visuals, and approachable marketing support.

The Identity

The final brand used bold typography, colorful visual elements, and character-driven branding to create something memorable and distinctly her own.

The Outcome

The branding helped establish Thistlewise as a recognizable local social media business and supported collaborations, media visibility, and business growth.